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OTT advertising is growing in popularity due to the increasing number of people using streaming services to watch TV and movies. The reason why is that it is now affordable...

Over the past few years, video has emerged as one of the most powerful tools in a marketer's toolkit. And for apparent reasons: Video is incredibly engaging and allows you...

Are you looking for ways to increase engagement and drive traffic to your website? If so, you're in luck. Let's discuss some tips and tricks for social media marketing to...

When setting up display advertising campaigns, who can you target online? There are a few options to consider when targeting your online audience. After all, if you're not reaching the...

As the publishing industry changes, so too does the way business owners and marketing professionals need to think about advertising. No longer can businesses rely on the "spray-and-pray" marketing method,...

At Shaw Media, we understand the importance of engaging with audiences across all major platforms, and contests and promotions can help. Successful small (and big) businesses have long understood the...

As a business owner, you know how important it is to protect your reputation. The internet has made it easier than ever for customers to post reviews and comments about...

A digital advertising campaign is not complete without a landing page that converts visitors into leads. A landing page is a specific standalone web page created to capture leads through...

Digital Out-Of-Home (DOOH) Digital out-of-home billboards are becoming an increasingly popular way businesses advertise. Drivers and pedestrians can see these billboards, making them a great medium...