Blog
Niche Publications: The Most Effective Way to Reach Your Target Market
As the publishing industry changes, so too does the way business owners and marketing professionals need to think about advertising. No longer can businesses rely on the "spray-and-pray" marketing method,...
Effective Contest & Promotion Marketing Strategy
At Shaw Media, we understand the importance of engaging with audiences across all major platforms, and contests and promotions can help. Successful small (and big) businesses have long understood the...
Directory & Reputation Management: How to Protect Your Business Online
As a business owner, you know how important it is to protect your reputation. The internet has made it easier than ever for customers to post reviews and comments about...
Landing Pages that Convert
A digital advertising campaign is not complete without a landing page that converts visitors into leads. A landing page is a specific standalone web page created to capture leads through...
Digital Out-Of-Home (DOOH)
Digital Out-Of-Home (DOOH) Digital out-of-home billboards are becoming an increasingly popular way businesses advertise. Drivers and pedestrians can see these billboards, making them a great medium...
Custom SEO Advice To Best Optimize Your Website
SEO is an acronym that stands for Search Engine Optimization. SEO is the practice of improving a website's visibility in search engine results pages (SERPs) to rank high, increase and...
Make Every Dollar Count: Reach More People on Connected TV
Connected TV offers advertisers the chance to reach audiences with more precision, and small businesses can do this for less money than other advertising methods. Connected TV is a means...
Targeted Audio Ads: Capitalize on Digital Advertising Opportunities
As your audience expands beyond the desktop and into new contexts, programmatic digital audio gives advertisers more ways to reach their target market. Flexible audience targeting and programmatic digital audio...
Targeted Email Marketing
Everyone knows email marketing is the best way to reach your customers, but it's also very tricky. Because email marketing is direct one-to-one customer communication, your strategy must be specific...