How to Target Your Display Advertising Campaign: Who Can You Reach?
When setting up display advertising campaigns, who can you target online? There are a few options to consider when targeting your online audience. After all, if you're not reaching the right people, your ad dollars are wasted. So how do you know who to target?
Display advertising can be assertive, like a pop-up ad, or more subtle, like a banner ad on a website. Machine learning targets ads more effectively and efficiently, making your ad dollars work harder for you and more likely to reach your target market.
Targeted Display Advertising Campaigns Options
Geo Targeted Display
Geographic targeting is a powerful tool to help you reach your target audience more effectively. By targeting people in a specific city, state, or country, you can ensure that your ads are seen by those most likely to be interested in your product or service. Geo-targeting can benefit local businesses as it allows you to focus your marketing efforts on the people most likely to visit your store or restaurant.
Additionally, geographic targeting can reach people in specific areas who may be interested in your product or service but are unfamiliar with your brand. By targeting these individuals, you can increase awareness of your brand and potentially generate new customers.
If you're a business owner interested in geo-targeted display advertising, ensure that you have accurate location data for your customers. You'll want to know where your customers are coming from and target them accordingly. Additionally, ensure that your website is configured for multiple languages and currencies to serve customers in different parts of the world.
Demographic Targeted Display
When crafting a display advertising campaign, businesses have various targeting options. One such option is demographic targeting, which allows companies to specifically target ads to individuals based on factors such as age, gender, location, and income level.
The demographic-targeted display can effectively ensure that ads reach their intended audience, as businesses can tailor their messaging and creativity to specific demographics. For example, a company selling popular products to women aged 18-34 would want to target its ads towards that demographic.
When used effectively, demographic targeting can be a powerful tool for driving brand awareness and sales. So, if you know your target customer, consider targeting your ads based on demographics to give your campaign the best chance of success.
Behavior Targeted Display
You can also target people based on their behavior, including what websites they visit, search online, etc. Behavior-based targeting can be very effective in reaching potential customers who are interested in what you have to offer.
With this method, ads are served based on users' online behavior. For example, if someone visits many websites about golf, they might see more golf clubs and accessories ads. Behavioral advertising can be a great way to reach potential customers interested in what you're selling.
When targeting potential customers based on their behavior, it's essential to ensure that your ad is relevant to your target behavior. For example, if you have a cooking-related product, your ad is better served on websites about cooking, not just general news sites.
By targeting ads to specific audiences, businesses can ensure that their message is seen by those most likely to be interested in their product or service. Geographic targeting, demographic targeting, and behavior-based targeting are all effective methods for reaching potential customers.
Contextual Targeted Display
Contextual targeting is another option when crafting a display advertising campaign. This method allows businesses to target ads based on the context of the website or page where they will be displayed.
Contextual advertising targets internet users based on the website or web page's overall theme or subject. For example, someone visiting a website about cars might see ads for car insurance, oil changes, and other car-related products.
Additionally, contextual targeting can help you avoid wasting money on irrelevant ads to your target audience. So, to target potential customers interested in your product, consider using contextual targeting for your display advertising campaign.
Other Targeted Display Advertising Methods
In addition to the methods mentioned above, there are other ways to target potential customers with your display advertising campaign.
Some of these include:
- Retargeting: This involves targeting ads to people who have already visited your website or shown interest in your product.
- Geofencing: This allows businesses to target ads to people based on their location. For example, you could target ads to people near your store or office.
- Event targeting: This involves targeting ads to people attending a specific event, such as a trade show or conference.
- Addressable geofencing: This is like geofencing but allows businesses to target ads to specific addresses, such as people who live in a particular zip code.
- Native advertising: This involves placing ads that blend in with the content of the website or page where they're displayed.
- Dynamic auto inventory: This programmatic advertising allows businesses to automatically place ads on websites based on data contained in stock like quantity, color, or model.
Using one or more of these methods, you can target your display advertising campaign to reach potential customers interested in your product or service.
Does Targeted Display Advertising Work?
Many businesses use targeted display ads to reach potential customers. But how can you tell if these ads are working? One way to measure the effectiveness of targeted display ads is to track how many people click on the ad. This number can give you an idea of how many people are interested in your product or service.
Another metric to track is conversion rate, which measures how many people take the desired action after seeing the ad. For example, if you're selling a product, you'll want to know how many people purchase the product after seeing the ad. If you're running a service-based business, you'll want to know how many people sign up for a free trial or consultation after seeing the ad.
You can better understand whether targeted display ads are working for your business by tracking these numbers.
Shaw Media Marketing offers a variety of display advertising opportunities to help businesses reach their target audiences. Our powerful targeting options allow advertisers to show their ads to the right people, at the right time, on the proper devices.
And our dedicated team of account managers and ad ops specialists is here to ensure that your campaigns perform at their best. Contact us today to learn more about how we can help you achieve your marketing goals.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014