Over the past few years, video has emerged as one of the most powerful tools in a marketer's toolkit. And for apparent reasons: Video is incredibly engaging and allows you to achieve various marketing objectives, from brand awareness to lead generation to product promotion.
Now is the time to start if you're not already using video as part of your marketing mix.
3 Ways to Grow Your Business with In-Stream Video Advertising
Increase Brand Awareness
An in-stream video advertisement is a potent tool for increasing brand awareness. Social media makes sharing videos with a broad audience easier than ever. And when people see your videos, they're more likely to remember your brand—which means they're more prone to do business with you in the future.
In addition to increasing brand awareness, you can use videos to generate leads for your business. If you include a call-to-action (CTA) at the end of your videos, you can encourage viewers to act by signing up for your email list or downloading a white paper.
Promote Your Products or Services
Video is also an effective way to promote your products or services. Whether you create product demonstrations or testimonials, video is a great way to showcase the benefits of what you offer—which means more people are likely to buy from you.
As you can see, video advertising can be an incredibly effective tool for growing your business and reaching consumers. It lets you relate with your intended audience and can successfully drive conversions.
5 Benefits of In-Stream Video Advertising
When done correctly, in-stream video advertising can be an incredibly effective way to reach consumers and promote your product or service.
Here are five critical benefits of in-stream video advertising:
1. Increased Reach
In-stream video advertising allows you to reach a larger audience than other forms of advertising, such as banner ads.
2. Greater Engagement
In-stream video advertising is more engaging than other forms of advertising, so viewers are more likely to pay attention to your message.
3. More Personalized
In-stream video advertising allows you to personalize your message to the viewer, increasing the likelihood of conversion.
4. Increased ROI
In-stream video advertising generally has a higher ROI than other forms of advertising, making it a more cost-effective option.
5. Greater flexibility
In-stream video advertising allows you to be more flexible with your creative, which can help you better connect with your target audience.
What is YouTube TrueView and Why Should You Use It?
YouTube TrueView is a video advertising service that allows businesses to pay only when someone watches their ad. This impression-based paid service provides two different types of ads: in-stream and video discovery. In-stream ads play before, during, or after other videos on YouTube, while video discovery ads appear on YouTube search results and related videos.
In-stream video ads appear before, during, and after other videos on YouTube, and viewers can skip the ad. Businesses only pay when someone watches their ad for at least 30 seconds or clicks on a call-to-action (CTA) overlay, card, or companion banner.
Video Discovery Ads
Video discovery ads appear on search results and related videos. The beauty of discovery ads is the viewer chooses to click on your video. If the user is interested in your content, you can try to engage them for more extended periods with lengthier videos.
In-Stream Video Advertising by Shaw Media Designers
Shaw Media has a long history of providing quality video advertising solutions to clients across varied industries. Our experienced designers have experience creating high-impact, creative video ads that deliver results. From concept and development to final delivery, we take care of every detail to ensure that your video ad is effective and achieves your desired objectives.
We design in-stream video advertising solutions to reach your target audience through online video platforms such as YouTube, Facebook, Instagram, and more. We help you to develop a plan for placing your ad on the most popular videos and channels for maximum exposure. We'll also develop optimized custom and creative videos for your chosen platform to ensure that your ad has a long-term impact.
Shaw Media can help you reach your target market through our innovative in-stream video advertising solutions. We'll work with you to develop a custom solution that meets your specific needs and objectives. Contact us today to learn more about what we can do for you.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014