Digital out-of-home billboards are becoming an increasingly popular way businesses advertise. Drivers and pedestrians can see these billboards, making them a great medium to reach a large audience.
What are they?
Digital out-of-home billboards are electronic billboards that display digital advertising content. You can find these billboards in public places, such as on the side of a building or a street corner.
You can also find them in airports, train stations, gas pumps, and shopping malls. You may even see them mobile, such as on a truck or bus.
How do they work?
Digital out-of-home billboards typically use LED screens to display advertising content. It's simple to control the screens remotely and add new material as needed.
A company's product listing remains fresh, local, and direct. The campaign is often immersive, memorable, and interactive.
The screens often use sensors to detect the presence of people nearby, allowing the billboard to change its content based on viewers. For example, it might show one ad to someone walking by and a different ad to someone standing still.
Geotargeting can also ensure the right customers see the right billboard content. For example, the billboard content will differ if you walk through a busy city versus the mall.
Who uses them?
Businesses use digital out-of-home billboards for advertising their products and services. Screens like these allow advertisers to interact with consumers while they're in a retail setting, allowing them to make purchases because of a well-timed ad.
Companies can also promote events or generate awareness for a cause. Additionally, digital out-of-home billboards can provide weather or traffic updates. Congressional districts can also use digital out-of-home billboards to display important voting information.
Why are they popular?
Digital out-of-home billboards offer a great way to reach a large audience. The LED screens are very bright and can be seen from a distance, making them effective in getting your message out there.
Furthermore, retailers and businesses are increasingly employing digital out-of-home billboards to attract nearby consumers like those at the cash register. The effectiveness of the digital out-of-home medium is also attributable to the interactive nature of the screens.
The creativity and relevance of the content are also factors in the increased popularity of digital out-of-home billboards. Advertisers can strategically use these screens to reach their target audience.
What are the benefits?
For one, they're more engaging, and digital content can be more exciting and interactive than static images.
Other key benefits include:
-Increased reach: Digital out-of-home billboards offer a great way to reach a large audience. The LED screens are very bright and can be seen from a distance, making them effective in getting your message out there.
-Flexibility: Businesses can update the content on digital out-of-home billboards as needed, which isn't always possible with traditional billboards.
-Engagement: Digital content can be more exciting and interactive than static images, encouraging viewers to stop and look.
-Attractiveness to retailers: Digital out-of-home billboards offer a great way to appeal to nearby consumers like those at the cash register.
The digital out-of-home billboards and screens give the advertiser a chance to upsell, remarket and reengage the consumer at the point of purchase or while they are in the vicinity of a store. When used creatively, digital out-of-home billboards can be an extremely effective marketing tool for businesses.
Digital out-of-home billboards help businesses stay relevant to their customers. Contact Shaw Media Marketing if you want impactful advertising using a digital out-of-home billboard.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014