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Classified ad networks have proven reliable and cost-effective for businesses and individuals to market their products and services. Having the right tools is key when placing a product or service...

Search engine optimization (SEO) is one of small businesses' most powerful digital marketing strategies. It helps your website rank higher on search engine results pages, thus increasing its visibility and...

Connected TV offers advertisers the chance to reach audiences with more precision, and small businesses can do this for less money than other advertising methods. Connected TV is a means...

OTT advertising is growing in popularity due to the increasing number of people using streaming services to watch TV and movies. The reason why is that it is now affordable...

Over the past few years, video has emerged as one of the most powerful tools in a marketer's toolkit. And for apparent reasons: Video is incredibly engaging and allows you...

Are you looking for ways to increase engagement and drive traffic to your website? If so, you're in luck. Let's discuss some tips and tricks for social media marketing to...

When setting up display advertising campaigns, who can you target online? There are a few options to consider when targeting your online audience. After all, if you're not reaching the...

As the publishing industry changes, so too does the way business owners and marketing professionals need to think about advertising. No longer can businesses rely on the "spray-and-pray" marketing method,...

At Shaw Media, we understand the importance of engaging with audiences across all major platforms, and contests and promotions can help. Successful small (and big) businesses have long understood the...