Blog

Make Every Dollar Count: Reach More People on Connected TV

Connected TV offers advertisers the chance to reach audiences with more precision, and small businesses can do this for less money than other advertising methods. Connected TV is a means...

What is OTT advertising, and how does it differ from other forms of advertising

OTT advertising is growing in popularity due to the increasing number of people using streaming services to watch TV and movies. The reason why is that it is now affordable...

How In-Stream Video Advertising Can Help Grow Your Business

Over the past few years, video has emerged as one of the most powerful tools in a marketer's toolkit. And for apparent reasons: Video is incredibly engaging and allows you...

Social Media Marketing: How to Increase Engagement and Drive Traffic

Are you looking for ways to increase engagement and drive traffic to your website? If so, you're in luck. Let's discuss some tips and tricks for social media marketing to...

How to Target Your Display Advertising Campaign: Who Can You Reach?

When setting up display advertising campaigns, who can you target online? There are a few options to consider when targeting your online audience. After all, if you're not reaching the...

Niche Publications: The Most Effective Way to Reach Your Target Market

As the publishing industry changes, so too does the way business owners and marketing professionals need to think about advertising. No longer can businesses rely on the "spray-and-pray" marketing method,...

Effective Contest & Promotion Marketing Strategy

At Shaw Media, we understand the importance of engaging with audiences across all major platforms, and contests and promotions can help. Successful small (and big) businesses have long understood the...

Directory & Reputation Management: How to Protect Your Business Online

As a business owner, you know how important it is to protect your reputation. The internet has made it easier than ever for customers to post reviews and comments about...

Landing Pages that Convert

A digital advertising campaign is not complete without a landing page that converts visitors into leads. A landing page is a specific standalone web page created to capture leads through...