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Targeted Email Marketing

Everyone knows email marketing is the best way to reach your customers, but it's also very tricky. Because email marketing is direct one-to-one customer communication, your strategy must be specific...

3 Pro Marketing & Advertising Tips for Cannabis Advertisers

The cannabis industry is growing rapidly, with states across the country rolling out new regulations every single week. Illinois is not shying away from the massive economic opportunity available in...

Marketing & Advertising Tips for SMB’s during Covid-19

Small businesses are so important. They are the backbone of our communities. They are hard working people just like you and me that want to make a difference in their...

Do you Plan to shop at Shopping Centers over the next 3 months?

During these uncertain times of Covid-19, Shaw Media conducted an independent survey from Pulse Research to uncover how consumer behaviors are changing.

What to know about cannabis advertising in 2020

If you are a business owner you might know advertising can be challenging at times, especially if you are an owner of a Cannabis Dispensary or CBD Shop. You are...

Mobile Apps for Small Businesses

As a small business owner, have you thought about having a mobile app for your business? If yes, there are things to consider in regard to will it help grow...

Small Businesses Can Use Geofencing to Attract and Retain Customers

Geofencing is a hot topic with small and medium size business. I've been on several calls where the business owner or I bring it up, they want to know how...

Why Native Advertising is important for SMBs

As a business owner ask yourself: Are you familiar with Native Advertising? Do you know what it is or what it does? Native ads are more engaging than traditional display...

Best Ways to Use Search Engine Marketing

Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines, sometimes called: Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM...