SEO is an acronym that stands for Search Engine Optimization. SEO is the practice of improving a website's visibility in search engine results pages (SERPs) to rank high, increase and convert traffic. It's the process by which search engines find, crawl, and rank your webpage.
- Maybe you've heard of SEO before but don't quite understand how to make it work for you.
- Perhaps you're starting with your own online business and need to know how to optimize each content page on your site.
- Or maybe you already have a website that is getting traffic but isn't converting visitors into customers.
SEO is not a one-size-fits-all solution. Several factors aside from the search engine algorithm significantly impact how well your website does in terms of ranking and conversion rate.
Let's break down and describe some simple SEO strategies you can use to reach more people online. It's not only for internet marketers; it's also important for brick-and-mortar businesses that have websites. SEO is a relatively new way for companies of all sizes to market on Google, Bing, Twitter, Facebook, and more.
SEO is the process of getting traffic from
- Natural search results on search engines.
In other words, free, unpaid traffic from Google, Bing, and other search engines. There are several general principles of SEO that, if followed correctly, will help you rise through the ranks so your target audience can find you.
The most important part of SEO is optimizing a website's on-page factors. On-page optimization refers to all aspects of a website that affect its ranking ability, including coding, title tags, meta tags, header tags, alt tags, and more.
Another important aspect of SEO is building external links to a website which helps the search engines understand site relevancy and authority. For example, if your website focuses on dogs but you constantly link to cat websites, your rankings may drop because the search engine sees most of your website's backlinks pointing to the wrong type of site.
Building "link juice" to your website is just one part of link building which is the process of getting other authoritative websites to link back to your website. The better-quality links you have pointed to a page, the higher it will rank in search results for relevant keywords, and online visitors are far more likely to click on a link that appears high in the results.
One of the best ways to build links is by participating in link building or link earning activities such as blogging and social media marketing and asking people to share your content with others.
Finally, you need to make your website easy for visitors by including some internal links to popular pages and building a site structure that makes sense.
In general, companies should create an SEO strategy based on their business goals. For example, if you want your website to focus on customer service, choose keywords with relatively lower competition, such as "customer service phone number."
In addition, make sure your website is easy to navigate by including internal links and a simple site structure.
If you’re looking for SEO that works, contact Shaw Media Marketing about custom SEO strategies so you can start seeing decent ROI when it comes to your search engine rankings.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014