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Marketing & Advertising Tips for SMB’s during Covid-19

Small businesses are so important. They are the backbone of our communities. They are hard working people just like you and me that want to make a difference in their...

Do you Plan to shop at Shopping Centers over the next 3 months?

During these uncertain times of Covid-19, Shaw Media conducted an independent survey from Pulse Research to uncover how consumer behaviors are changing.

What to know about cannabis advertising in 2020

If you are a business owner you might know advertising can be challenging at times, especially if you are an owner of a Cannabis Dispensary or CBD Shop. You are...

Mobile Apps for Small Businesses

As a small business owner, have you thought about having a mobile app for your business? If yes, there are things to consider in regard to will it help grow...

Small Businesses Can Use Geofencing to Attract and Retain Customers

Geofencing is a hot topic with small and medium size business. I've been on several calls where the business owner or I bring it up, they want to know how...

Why Native Advertising is important for SMBs

As a business owner ask yourself: Are you familiar with Native Advertising? Do you know what it is or what it does? Native ads are more engaging than traditional display...

Best Ways to Use Search Engine Marketing

Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines, sometimes called: Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM...

How to create a Native Advertising Campaign that works

As a Project Manager it is my job to create content ideas, fulfill and execute client campaigns.   This means I am responsible for producing fresh content on a regular basis. ...

5 reasons why you should use Video in your Content Marketing Plan

It's no secret that the use of videos in Content Marketing is on the rise. Do you know that YouTube is now the second largest search engine on the web? ...