Marketing

As the publishing industry changes, so too does the way business owners and marketing professionals need to think about advertising. No longer can businesses rely on the “spray-and-pray” marketing method, where they place ads in various publications hoping that someone somewhere will see them. With print media fragmenting and attention spans shortening, businesses must be…

At Shaw Media, we understand the importance of engaging with audiences across all major platforms, and contests and promotions can help. Successful small (and big) businesses have long understood the value of promotional contests and campaigns to increase brand awareness, create customer loyalty, and drive sales. Shaw Media can help you plan, launch, and execute…

As a business owner, you know how important it is to protect your reputation. The internet has made it easier than ever for customers to post reviews and comments about their experiences with businesses. A customer’s review can be a good thing, but it can also be harmful if someone posts something negative about your…

A digital advertising campaign is not complete without a landing page that converts visitors into leads. A landing page is a specific standalone web page created to capture leads through a form submission. A landing page is distinct from your website’s home page or other pages because it has one singular focus: converting visitors into…

Digital Out-Of-Home (DOOH) Digital out-of-home billboards are becoming an increasingly popular way businesses advertise. Drivers and pedestrians can see these billboards, making them a great medium to reach a large audience. What are they? Digital out-of-home billboards are electronic billboards that display digital advertising content. You can find these billboards in public places, such as…

SEO is an acronym that stands for Search Engine Optimization. SEO is the practice of improving a website’s visibility in search engine results pages (SERPs) to rank high, increase and convert traffic. It’s the process by which search engines find, crawl, and rank your webpage. Maybe you’ve heard of SEO before but don’t quite understand…

Connected TV offers advertisers the chance to reach audiences with more precision, and small businesses can do this for less money than other advertising methods. Connected TV is a means of watching television by connecting to the Internet. This connection means it has access to any website on the Internet, just like your computer or…

Everyone knows email marketing is the best way to reach your customers, but it’s also very tricky. Because email marketing is direct one-to-one customer communication, your strategy must be specific to who you’re targeting in your email. Why is targeted email marketing beneficial? In one word – relevance. You can save time, effort, and money…