Connected TV offers advertisers the chance to reach audiences with more precision, and small businesses can do this for less money than other advertising methods.
Connected TV is a means of watching television by connecting to the Internet. This connection means it has access to any website on the Internet, just like your computer or laptop does. Because of this, Connected TV offers several unique opportunities for advertisers.
And with good reason: Connected TV offers unparalleled precision and scale when targeting viewers. Plus, ad spending on Connected TV is often much lower than traditional television or digital video advertising.
The benefits of Connected TV advertising are clear. Viewers watching content on connected TVs are engaged and attentive, making it an attractive and affordable advertising medium. Connected TV viewers are also more likely to purchase products or services after seeing an ad on the platform.
What is Connected TV?
Connected TV is television content delivered through a broadband connection and allows users to watch on any device (iPad, laptops, smartphones, etc.) with an Internet connection. Customers who have cut the cable now use a streaming device at home or on the road to watch their favorite shows and movies. They use streaming services like Netflix, Hulu, Amazon Prime Video, HBO Go/Now, Sling TV (or other alternatives).
Due to its increasing popularity, Connected TV (CTV) is a popular platform for brands to advertise their products and services. Brands can leverage the power of CTV to target specific consumer demographics who are more likely to purchase their products.
Previously, companies would have to pay for national TV ads across multiple channels with little control over the audience targeted. Now, companies can target the right consumers when they watch the advertisement on a connected TV. This type of targeting allows companies to spend less money on ads that waste a consumer's time.
Targeting loyal brand users makes CTV more efficient and cost-effective than traditional mass TV advertising. Additionally, CTV allows companies to track how users respond to advertisements, making it a valuable tool for optimization.
With these benefits in mind, CTV should be a part of any company's marketing strategy. Our talented marketing team will develop a customized marketing plan to fit any budget.
Contact us if you want to reach your target audience or have more questions about how CTV can lower advertising costs and increase revenue.