As your audience expands beyond the desktop and into new contexts, programmatic digital audio gives advertisers more ways to reach their target market. Flexible audience targeting and programmatic digital audio can help your brand reach the right audiences across a wide range of platforms.
The mobile and interactive nature of streaming audio is designed to engage consumers on the go in real-time, with relevant circumstances. It offers a familiar form of delivering content that adds another layer: sound. It's flexible in that you can reach your audience across mobile phones, tablets, smart speakers, and video game consoles.
And programmatic digital audio is flexible in another way: it enables advertisers to efficiently scale their ads without the manual labor of dedicated sales teams.
Programmatic allows for targeting options including behaviors like "sports enthusiast" or time of day; demographics like "millennial males" or "car commuters;" and location targeting to ensure that the ad reaches a specific community or neighborhood.
Shaw Media Marketing makes it easier than ever to reach people in your area. They can help you advertise with online audio providers and other platforms in a relevant and data-driven way. Our programmatic targeted audio solutions offer flexible targeting to reach your audience across platforms, delivering the right ad to the right user at the right time.
Programmatic audio targets your media objectives by demographics, geographic, psychographic, and contextual data. To put it simply, marketers can deliver audio ads to individuals based on their location, age, gender, interests, online behavior, and purchase history. Brands can accurately target customers in a way that's flexible and specific to their needs.
Whether AM/FM or digital-only streaming services like Pandora and Spotify, flexible audience targeting transforms the radio industry, no matter what format you choose.
As an advertiser, the most effective and cost-efficient way to reach your audience is with flexible audience targeting delivered through various channels. That's why programmatic digital audio is the perfect solution for advertisers looking to scale their campaigns without sacrificing control of their message.
For more information about flexible audience targeting and programmatic digital audio, contact us.
Shaw Media Marketing
7717 S Illinois Rte 31
Crystal Lake, IL 60014