What is OTT advertising, and how does it differ from other forms of advertising
OTT advertising is growing in popularity due to the increasing number of people using streaming services to watch TV and movies. The reason why is that it is now affordable to have broadband internet. Streaming devices like Roku and Amazon Fire TV and new streaming services like Netflix, Hulu, and Disney+ have launched.
OTT advertising offers many advantages over traditional forms of advertising. For example, advertisers can target people based on their age, what they like, and where they live. OTT also provides more accurate ad exposure measurements and real-time performance feedback.
The Benefits of Using OTT Advertising
OTT advertising refers to the delivery of ads via internet-based streaming services. OTT platforms have surged in popularity in recent years as they offer a convenient and affordable way to access a wide range of content.
This popularity has made OTT an attractive option for advertisers, who can reach a large audience with minimal effort. OTT advertising can be more targeted and interactive than traditional TV models.
For example, OTT platforms can use data on viewer demographics and interests to deliver more relevant ads. OTT advertising provides a powerful way to reach consumers and generate leads.
How To Create an Effective OTT Ad Campaign
With the rise of streaming services, many brands want to advertise on OTT platforms. Advertising on OTT platforms has benefits, like the ability to target ads and interact with consumers. Yet, creating an effective OTT ad campaign can be challenging. Here are some tips:
1. Start with a clear goal. Ask yourself what you want your ad campaign to achieve. Do you want to increase brand awareness? Drive sales? Build customer loyalty? Once you have a clear goal, you can develop a more targeted campaign.
2. Create engaging creative. Research shows that people pay more attention to OTT ads than traditional TV commercials. Your creative must be relevant to your audience.
3. Use data to inform your campaign. The beauty of OTT advertising is that it offers detailed data about who sees your ads and how they interact with them.
Creating an effective OTT ad campaign requires careful planning and execution. These tips can create a campaign to reach your target audience and achieve your objectives.
Examples of Successful OTT Ad Campaigns
Over the previous few years, there's been a rush in the popularity of over-the-top (OTT) streaming services. This shift in viewing habits has presented a challenge for advertisers, who are now seeking new ways to reach consumers.
OTT advertising is one solution that is gaining traction. Unlike regular TV commercials, OTT ads can be more specific, interactive, and designed for viewers on a more personal level.
Here are two examples of successful OTT ad campaigns:
1. In 2018, Pepsi launched a global OTT campaign that reached over 100 million viewers across eight countries. The campaign featured 15-second ads personalized with the viewer's location, weather, and time of day.
2. In 2019, Ford ran an OTT campaign in the US that allowed viewers to test-drive the new Ford Edge SUV from their homes. The campaign resulted in a 34% increase in Edge sales.
These examples show that OTT advertising can be an effective way to reach consumers. As more people move away from traditional TV, advertisers must adapt by investing in OTT campaigns.
The Future of OTT Advertising
As the advertising world continues to evolve, so does the role of OTT platforms. Once seen as a disruptive force, OTT is now an integral part of the advertising ecosystem, reaching more than two billion people worldwide.
And with the global OTT market expected to double in size over the next four years, it's clear that this trend is here to stay. So what does the future hold for OTT advertising?
For one thing, we can expect to see more personalization and targeting. Advertisers use data to determine what people want or need, making ads more relevant and personalized for their audience. This will be especially important as OTT viewing habits fragment across many platforms.
Another key trend will be the continued move towards programmatic buying. This automated approach to buying and selling ad space will help to make the OTT ecosystem even more efficient and effective.
Finally, we can expect a continued focus on measurement and ROI. As OTT advertising grows more popular, advertisers must show that it is worth the money. This means that people will have to track how well it works and if it is helping people learn about the product.
So, what does all this mean for marketers? The future of OTT advertising is full of opportunity, and those who take advantage of the latest trends can improve their business results.
OTT advertising delivers ads not limited to one website or app, which means businesses can reach more people with their ads.
OTT advertising plays during TV shows or movies that people watch online. OTT advertising is a good marketing tool because it can help get more customers, make people aware of the brand, and increase sales.
People watch TV shows and movies online using services like Netflix and Hulu. So, we expect that OTT advertising will become even more critical for digital marketing campaigns in the future.
At Shaw Media Marketing, we specialize in OTT advertising. We have a team of experts who can help you create an effective campaign. Contact us to learn more about how we can help you reach your marketing goals.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014