Contests & Custom Promotions: A Winning Combination to Grow Your Business

If you want a surefire way to attract potential customers and grow your business and brand, look no further than contests and custom promotions. These powerful marketing tools generate excitement around your brand and encourage word-of-mouth and social media sharing – a winning combination for any business.

What are Contests & Custom Promotions, and How Can they Work for You?

So, what exactly are contests and custom promotions? Simply put, they are marketing campaigns designed to engage with your target audience by offering them something they want or need. This type of engagement could be anything from a free product sample to a discount code or even the chance to win a prize.

The best part about contests and promotions is you can tailor them to your exceptional business needs. Whether you're looking to grow brand awareness or encourage customer loyalty, these campaigns have the potential to do just that. Plus, with their high customer response rate, chances are high that your efforts will be rewarded with new customers and increased profits. 

What are the Benefits of Using Contests & Custom Promotions?

The benefits of using contests and custom promotions are numerous. Not only do they give your brand a boost in exposure, but you'll also likely see an increase in website traffic, social media followers, and customer retention. Additionally, these campaigns can help to establish good customer relationships by showing that you value their engagement and loyalty. 

Easy, Creative, and Cost-Effective Ideas for Your Campaigns:

But how can brands organize their contests or promotions without breaking the bank? Here are some easy, creative, and cost-effective ideas:

Interactive Social Media Giveaways: 

Choose a product or service to give away and ask followers to like, share, and comment on your post to enter the contest. Giveaways increase engagement and expose your brand to a broader audience.

Photo or Video Contest: 

Ask customers to submit photos featuring your product or service and choose a winner based on creativity or number of likes. This type of contest encourages user-generated content and showcases your product in action.

Refer-a-Friend Promotion: 

Offer an incentive for current customers to refer friends to your business. People love to share a good product or service, encouraging word-of-mouth and rewarding loyal customers.

Limited-Time Discount: 

Create a sense of urgency and offer a limited-time discount code. The fear of missing out (FOMO) encourages purchases and creates a sense of exclusivity for customers.

Caption or Slogan Competitions: 

Engage your audience by asking them to develop catchy captions or memorable slogans related to your brand. Not only does this encourage participation, but it also taps into the power of creativity and humor. Choose a winner and feature their submission across your marketing channels, giving them due recognition.

Collaboration and Cross-Promotion: 

Partnering with complementary brands or influencers for joint contests or promotions can expand your reach and introduce your brand to new audiences. This collaborative approach allows for cross-promotion, sharing of resources, and leveraging each other's strengths for mutual benefit.

Seasonal and Holiday-Themed Campaigns: 

Aligning your contests and custom promotions with seasonal or holiday themes adds a fun and timely element to your marketing efforts. Capitalize on the excitement surrounding holidays, special occasions, or relevant events to create campaigns that resonate with your target audience.

The Power of Gamification:

Incorporating gamification elements into your contests and custom promotions can make the experience more enjoyable and engaging for participants. Introduce challenges, leaderboards, or progress tracking to create a sense of competition and reward, motivating individuals to participate and share their progress with others actively.

Tracking and Measuring Success

It's crucial to track and measure the success of your contests and custom promotions. Monitor metrics such as participant engagement, social media mentions, website traffic, and conversions to gauge the effectiveness of your campaigns. This data will help refine your strategies and make informed decisions for future initiatives.

How Shaw Media Marketing Can Help You Grow Your Brand

Contests and custom promotions are effective ways for businesses to attract potential customers and grow their following. With creativity, any brand can create a successful campaign that drives engagement and boosts sales.

With Shaw Media's large, locally engaged audience, you can create engaging content to capture attention and encourage users to interact with your brand. Plus, you can use contests or quizzes to:

• Generate leads

• Increase website traffic

• Drive sales 

• Boost brand awareness 

• Reward loyalty 

• Build customer relationships 

When planning your contests and custom promotions, aligning them with your overall marketing goals, target audience preferences, and brand identity is important. 

To attract potential customers and increase your brand's following, use strategic, creative approaches while keeping your customers' needs in mind. By doing so, you can effectively take advantage of these initiatives.

Shaw Media Marketing's team of experts can help you make the most out of your contests and custom promotions. Contact us at 630-845-5253 to start leveraging the power of Contests & Custom Promotions for your business.

Shaw Media Marketing

7717 S Illinois Rte 31

Crystal Lake, IL 60014

(630) 845-5253