How Shaw’s Local News Network Can Help Small Businesses Grow
Shaw's Local News Network is an excellent resource for small businesses looking to expand their reach and grow. Through the network, businesses can access a wide range of local news sources in their area and use them to promote their business.
How Does Shaw's Local News Network Benefit the Community?
Shaw Media's Local News Network provides consumers across Northern Illinois access to trusted and dependable local news. Our network comprises print publications, digital channels, lifestyle magazines, local radio group, and niche websites.
Our media outlets can reach a wide range of audiences from all demographics in the region. Shaw Media is committed to delivering the latest news and trends accurately and impartially.
Our modern, digitalized world has opened the possibility of consuming news in various ways, from mobile-friendly websites and apps to social media channels and podcasts. We keep you informed with real-time updates on breaking stories.
Thorough investigative pieces, reliable data reports, editorials, and opinion pieces also help keep readers informed on the issues that matter most.
Shaw Media's Local News Network is an asset for small businesses looking to grow their reach and visibility in their local market.
Through our programs, businesses can connect with the people they want to reach, creating campaigns that will help increase sales.
How News Sources Have Changed Over the Years
News sources have changed drastically over the years. With the advent of digital technology, consumers are now exposed to many news outlets and sources, providing them with more information than ever. However, local news can often be overlooked in this whirlwind media era.
At Shaw Media, we understand the importance of providing local citizens with legitimate news sources. We inform our readers with the following:
- Real-time updates on breaking stories
- Feature stories about local businesses and organizations
- Provide balanced coverage on topics that matter most to northern Illinois residents
Additionally, our news sources have adapted to the ever-evolving digital era by providing interactive forums for readers to join the conversation. We aim to engage our readers meaningfully through lifestyle and entertainment content like podcasts, quizzes, and contests.
But our consumers want more than just news.
They want an interactive and immersive experience. That's why we offer lifestyle and entertainment content, including recipes, home décor advice, health tips, and more. We also provide interactive forums. Our readers can leave comments and join the conversation about their favorite topics.
At Shaw Media, we strive to be the go-to source for Northern Illinois residents. We offer promotional products, contests, and sponsorship opportunities to engage our readers.
What Does an Engaged Audience Mean for Small Business Owners?
Shaw Media's Local News Network can help businesses reach their target audiences. Our readers are attentive, engaged, and primed to act on local products and services.
Business owners can promote their products or services to the right audience through our reputable network of:
- Print publications
- Digital channels
- Lifestyle magazines
- Niche websites
- Radio group
We provide the platform to reach Northern Illinois consumers with up-to-date news, lifestyle advice, entertainment content, and more.
Businesses can also benefit from our promotional products, like sponsored events, contests, and featured articles - creating engaging campaigns that reach their target audiences.
Through Shaw Media's Local News Network, businesses can ensure their message reaches the right people.
Why Should Small Businesses Advertise with Shaw's Local News Network?
Small businesses can benefit greatly by advertising with Shaw Media's Local News Network. Our network offers a range of advertising platforms, from print publications to digital channels, niche websites, and lifestyle magazines.
Businesses can create campaigns that effectively reach their target audiences through our recognized network of news sources.
Advertising with Shaw's Local News Network is a cost-effective way for small businesses to reach the right people and boost their sales.
Successful campaigns start with an effective strategy.
Our team of experts help you create the perfect campaign that meets your goals and objectives.
A successful advertising campaign is three basic steps:
1. Identify the target audience – We first identify the target audience to ensure the content reaches the right people. Identifications include demographics, interests, and activities in Northern Illinois.
2. Develop a strategy – The next step is to develop an effective campaign strategy and determine what products will reach the target audience. Products include print, digital, lifestyle magazines, or niche websites.
3. Execute the campaign – We create content and schedule publications, including promotional products, events, contests, sponsored content, and featured articles.
However, the advantages don't stop there.
Shaw Media provides analytics so businesses can track their results in real time. Analytics help ensure your investments deliver the desired results.
Shaw Media's Local News Network has been delivering local news to Northern Illinois for years. With our multiple media outlets and personalized services, we strive to be the preferred source for Northern Illinois residents.
Contact us at 630-8445-5253 to learn how Shaw Media’s Local News Network can help you reach your target audience and grow your business.
Shaw Media Marketing
7717 S Illinois Rte. 31
Crystal Lake, IL 60014