How Targeted Audio Helps You Reach Local Audiences

Targeted audio is an effective way to reach local audiences. It enables you to create targeted messages tailored to specific geographic areas, demographics, or interests. With targeted audio, you can control the voice and tone of your message and ensure it resonates with your audience.

What is Programmatic Audio Marketing?

Programmatic audio is a new way to reach local audiences using the latest technology in digital audio advertising. It lets you customize campaigns to target age, gender, location, musical taste, and third-party data. You can also access local radio content from premium broadcasters and internet music services such as Spotify, SoundCloud, and Pandora.

Using programmatic audio, you get to reach local audiences more cost-effectively. You can create campaigns targeting specific markets and reach them with the right message at the right time.

By leveraging programmatic audio, you can ensure that the right people hear your message and that your campaigns reach local markets. You can also create targeted audio experiences tailored to your brand's voice and style, helping you stand out and engage audiences more effectively.

5 Benefits of Programmatic Audio

Shaw Media Marketing provides targeted audio services to help you engage the right audiences.

  1.  Reach local audiences in specific markets. More than just a powerful tool to reach local consumers, programmatic audio also delivers tailored messages effectively and efficiently.
  2.  Generate high-quality leads more cost-effectively. With targeted audio, you can create cost-effective and highly targeted ads.
  3.  Target audiences based on age, gender, location, musical taste, and third-party data. Programmatic audio helps you reach the right people at the right time with tailored messages that resonate.
  4.  Leverage brand-safe content from premium broadcasters and internet music services. You can be sure your ads are running on safe platforms in a secure environment.
  5.  Create targeted audio experiences with your brand's voice and style. Programmatic audio allows you to customize your ads to reach and engage the right audiences more effectively.

Get Started with Targeted Audio from Shaw Media Marketing

Shaw Media Marketing provides a full suite of targeted audio services, making it easy for brands to create powerful campaigns tailored to their goals.

  1. Understand your audience: The first step in creating successful targeted audio advertising is understanding your audience. Research the demographics of listeners on the online audio platforms you plan to use. This information will help you tailor your advertising message to your target audience. You can also use location-based targeting to reach local audiences. For example, you can target listeners in your business's specific city or region.
  2. Create engaging content: Once you've identified your target audience and chosen the right platform, it's time to create engaging content. Audio ads should be short, catchy, and informative. Remember that your audience is likely listening on their mobile devices and may be multitasking. Your ads should be able to grab their attention quickly and leave a lasting impression. Consider using local references or highlighting your business's unique selling points to differentiate yourself from competitors.
  3. Monitor and adjust: Finally, it's essential to monitor the success of your targeted audio campaigns and adjust accordingly. Use analytics to track the performance of your ads and make changes as needed. Consider testing different ad formats, messaging, and targeting to find what works best for your business. By monitoring and adjusting your campaigns, you can continue to improve your advertising and better reach your target audience.

You can reach local audiences more effectively and efficiently with targeted audio from Shaw Media Marketing. Start building powerful campaigns today and experience the power of digital audio advertising.

Get Expert Support from Shaw Media Marketing 

At Shaw Media Marketing, we offer services to help your business reach local audiences with targeted audio advertising. We provide:

  •  Creative consultation and development
  •  Campaign optimization and management
  •  Audience targeting and segmentation
  •  Copywriting and voiceover services
  •  Analytics and insights for tracking campaign performance

We specialize in creating engaging audio experiences tailored to your brand's voice and style, helping you stand out. Contact us today to get started with Shaw Media Marketing's targeted audio services.

Our team is here to help you succeed. Let us show you how the power of audio advertising can reach local audiences in a cost-effective way and drive results for your business.

Contact Shaw Media Marketing at (630) 845-5253 and build powerful campaigns with targeted audio. 

Shaw Media Marketing

7717 S Illinois Rte 31

Crystal Lake, IL 60014

(630) 845-5253