Cannabis Advertising – Overcoming the Challenges of Promoting Cannabis Businesses Online

Promoting cannabis businesses online is challenging, as cannabis advertising policies are often confusing and limited. Knowing the restrictions and regulations is essential to advertise cannabis-related businesses online successfully. 

Sometimes, you must use precise language when promoting cannabis-related products. Additionally, ads should not directly or indirectly target minors or make medical claims without proof. 

In today's regulatory patchwork of federal, state, and local laws, it can be challenging to understand what kind of messaging is allowed or prohibited. Building an online ad strategy seems almost impossible in the current climate. 

Shaw Media Marketing can help Cannabis businesses navigate these advertising restrictions and other pitfalls associated with online marketing. 

At Shaw Media Marketing, we specialize in providing fully customized campaign strategies. These methods allow businesses to get in front of their target audience and make a lasting impression. 

Innovative Tactics for Effective Cannabis Advertising

Our campaigns employ various tactics that work together to deliver a comprehensive solution. We aim to gain your audience's attention so they can recognize and engage with your brand. Let's dig deeper into the techniques we use for successful campaigns.


Geofencing is a tactic that sends advertising messages to potential customers within a geographic area; in this case, around your store locations or dispensaries. Sophisticated analytics platforms help target the customers who spend the most time on your site. Geofencing allows you to deliver highly targeted and relevant advertising to your potential customers and increase the odds of conversion.

Intent Targeting

Intent targeting is another tactic that we use, and it's powerful. We can show your ads to customers interested in specific cannabis products, strains, or services. This strategy helps you target your ads to interested parties and significantly increases the chances of successful conversion rates by identifying the most viable leads and prospects.


Retargeting is a highly effective advertising strategy, as it shows ads to potential customers who have shown interest in your products or services. You may have noticed this when you visit a website and see its ads frequently on other sites. It's an excellent method for reminding customers why they are interested in your business and provides a gentle reminder.

Video Advertising

Videos are excellent mediums for showcasing your products or services to your customers. We use connected TV and other forms of video advertising that are highly targeted and yield impressive results!

Native Advertising

Native advertising is another highly effective top-of-funnel tactic in increasing brand awareness and recognition. We create content your customers will find valuable, informative, and educational. We design our campaigns to help customers with their questions and, in return, to gain their trust and loyalty.

Exploring Various Arenas for Cannabis Advertising

Moving beyond the traditional marketing platforms, Shaw Media Marketing constantly strives to explore new arenas to deploy our expertly designed campaigns. Here are a few examples of potential digital landscapes where your target audience is most active and engaged.

Social Media Engagement

Leveraging social media platforms can be a powerful tool for cannabis businesses. We understand the importance of creating and effectively managing content and accounts across multiple social media channels. While certain paid advertising restrictions exist on platforms like Facebook and Instagram, organic content strategies can still be effective. Regularly posting engaging content about your products, educating your followers about cannabis, and promoting the unique aspects of your brand can help build a loyal customer base. 

SEO-Friendly Website

Having a well-designed, SEO-friendly website is essential. Implementing SEO techniques can increase your website's visibility on search engines and attract more organic traffic. Regularly producing quality, keyword-rich content can boost your website's ranking on search engine result pages, making it easier for potential customers to find your business.

Google Business Profile

Setting up a Google Business Profile allows your cannabis business to appear in local search results and Google Maps. Your profile can increase your visibility to potential customers and provide them with crucial information about your business, such as:

  • Operating hours 
  • Contact details
  • Customer reviews

Knowledge of State and Federal Laws

State and federal cannabis laws affect various aspects of your business, from what you can sell to how you can market your products. Knowledge of these regulations can help you make informed decisions and avoid potential legal issues. 

At Shaw Media Marketing, we have extensive knowledge of the various state and federal laws regarding cannabis that affect advertising. Having this knowledge means we can work with you to ensure your campaigns comply with local regulations and help you maximize the effectiveness of your efforts. 

Let Shaw Media Help You Reach Your Target Audience

At Shaw Media Marketing, we understand the challenges of advertising your cannabis business online. Our goal is to make the process as simple and straightforward as possible while providing effective results in compliance with local regulations. 

We use creative strategies to customize your campaigns to reach the right people. Our team of experts has the knowledge and experience to provide you with robust digital marketing solutions that will help you increase brand recognition, engagement, and conversions. 

Contact us at (630) 845-5253 for more information about our services and how we can help your cannabis business reach its goals.

Shaw Media Marketing

7717 S Illinois Rte 31

Crystal Lake, IL 60014

(630) 845-5253