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The cannabis industry is growing rapidly, with states across the country rolling out new regulations every single week. Illinois is not shying away from the massive economic opportunity available in this vertical, but evolving legislation and geographic nuances make cannabis advertising daunting for even the most seasoned media planners. Dispensaries are often small, local businesses…

Small businesses are so important. They are the backbone of our communities. They are hard working people just like you and me that want to make a difference in their community. That is why I always buy local and support local. Since the Covid-19 pandemic has hit I wanted to write a blog to share…

During these uncertain times of Covid-19, Shaw Media conducted an independent survey from Pulse Research to uncover how consumer behaviors are changing. There are many business categories available, just ask us to see what is top-of-mind with our readers right now.

If you are a business owner you might know advertising can be challenging at times, especially if you are an owner of a Cannabis Dispensary or CBD Shop. You are not sure where to start. You might ask yourself do I need someone to help me with this? What are the laws, rules and regulations…

As a small business owner, have you thought about having a mobile app for your business? If yes, there are things to consider in regard to will it help grow business or be a waste of time and money. There’s no single answer, as the option you choose depends on a number of factors including…

Geofencing is a hot topic with small and medium size business. I’ve been on several calls where the business owner or I bring it up, they want to know how it can help their business. The best definition is a virtual border or perimeter that reflects the equal area of a real geographical district. The…

As a business owner ask yourself: Are you familiar with Native Advertising? Do you know what it is or what it does? Native ads are more engaging than traditional display marketing ads because they tell a story about something interesting that is related to the product or industry. The advertiser is featured as the expert…

Search Engine Marketing (SEM) is the process of gaining website traffic by purchasing ads on search engines, sometimes called: Paid search ads Paid search advertising PPC (pay-per-click) CPC (cost-per-click) CPM (cost-per-thousand impressions) In search engine marketing, companies focus on driving traffic to targeted areas of their website to: Generate leads Sell products Build their brand…

As a Project Manager it is my job to create content ideas, fulfill and execute client campaigns.   This means I am responsible for producing fresh content on a regular basis.  Keeping a content marketing mindset is key.  Meaning I am always on the lookout for new content possibilities. Native Advertising allows the client or brand…

It’s no secret that the use of videos in Content Marketing is on the rise. Do you know that YouTube is now the second largest search engine on the web?  Sometimes including a video in your marketing plan is an afterthought, but its value is so much more than most business owners understand. 1. Higher…