Marketing

Video marketing has become one of the most powerful tools for businesses aiming to connect with their audience. With the rise of digital consumption, videos now account for over 80% of all internet traffic, showcasing their critical role in audience engagement. Whether you want to increase brand awareness, improve customer relationships, or drive sales, implementing…

Lead generation is the lifeblood of any business. A well-designed lead capture page can drive conversions, attract new customers, and boost your bottom line—all with minimal effort.  But what exactly is a lead capture page, and why is it so impactful for small business owners, entrepreneurs, and digital marketers? Here’s a deep dive into why…

Nothing works as effectively as running customized contests to engage potential customers and solidify your brand’s presence. Attracting attention requires businesses to think creatively and offer unique experiences. A well-designed contest can spark excitement, drive traffic, enhance customer engagement, and achieve your goals. What are Customized Contests and Why Do They Work? Customized contests are…

Digital Out-of-Home (DOOH) advertising transforms how businesses engage with local customers. With colorful, dynamic displays popping up in public spaces, DOOH is hard to ignore. It’s the modern-day equivalent of the catchy jingle or the eye-catching billboard, but with a digital twist. For local businesses, entrepreneurs, and marketing professionals, leveraging DOOH can significantly boost visibility…

Local news is essential for keeping communities informed and connected, and Shaw Media’s Shaw Local News Network is dedicated to delivering timely, accurate content across both digital and print platforms. Whether you prefer catching up online or reading the newspaper, Shaw Local News Network ensures you never miss a story that matters. Shaw Local News…

Print marketing may seem like a relic of the past. However, the unique benefits of tangible materials still hold value, especially for small businesses looking to stand out in a crowded market. In an increasingly digital world, print marketing can help elevate your brand and connect with potential customers in a meaningful way. Why Print…

Standing out in the crowded online marketplace can be challenging. With so many businesses vying for attention, how can you ensure your brand gets noticed by the right people? Pay-per-click (PPC) digital marketing offers a targeted and efficient solution. By placing your ads in front of potential customers precisely when they’re searching for what you…

With an ever-evolving communication landscape, reaching the right audience is more important than ever. Brands are increasingly leveraging niche publications to convey their messages effectively to highly targeted and engaged groups. At Shaw Media Marketing, we understand the profound impact of niche publications on your business’s reach and effectiveness. Our diverse range of specialty publications…

Email marketing remains one of the most effective tools for small businesses in today’s fast-paced digital world. Despite the rise of social media and other marketing channels, email marketing delivers a high return on investment (ROI) and offers direct communication with your audience. With the right strategies, email marketing can help turbocharge your business and…

Online Reputation Management (ORM) is a crucial facet of digital marketing that can dictate the public’s perception of a brand. In today’s digital era, where a single tweet can greatly affect a brand’s reputation, ORM has become an essential part of business strategy. Digital platforms give consumers significant power over a brand’s image, making it…