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Google wants users to have the best search experience, so they’ve made it easy for businesses to create listings where visitors can get information without even opening a website. Google is the king of search, so it’s important to play by their rules. Here are five things to know about Google My Business. 1. Setting…

Many people still think of LinkedIn as a glorified job search board, this professional social networking site is actually an amazing business-to-business marketing tool, if you know what you’re doing. Here is a guide to help you turn LinkedIn into a lead generation machine. Your LinkedIn profile is the single most important element on the site. It’s your…

Lets face it we have all seen the comments on Google, Facebook and Yelp pages to name a few and some are good, but most of them are bad. When a customer has a bad experience they want to tell everyone on the Internet about it. They want to make sure that everyone knows they…

Your businesses’ marketing mix can and should be comprised of many elements. From the core group, which may include your website, social media, and print advertising, to the more specific strategies involving content, video, SEO/SEM, etc. there are many ways to utilize tech to market and advertise to your target audience. Another excellent tactic is…

Are you a business who is trying to reach people in a certain area? Do you have a product or service that seems to align with a specific demographic or geography? Are you interested in pinpointing potential customers who are already looking for what you have or what you do? If your answer is yes…

“Oh, I found a deal on that!” Hearing people say things like this in everyday conversation is pretty common these days. Searching online for deals and discounts at restaurants, retail shops, or even car washes are just as common as shopping for anything else online. So the customer is able to find the incentive(s) they…

“Marketing is telling the world you’re a rock star. Content Marketing is showing the world that you are one.” – Robert Rose, Chief Strategist, Content Marketing Institute If you’ve paid any attention to marketing trends and practices in recent years, chances are you’ve heard the phrase “content is king” a time or two. But what…

If you’ve been on the fence about producing video for your business, you aren’t alone. But it may be time for you to give a little extra consideration to the benefits that video provides. In addition to allowing you to tell your business’ story in the way that you see fit, it’s also a rewarding…

As a small business owner you might think, “Why does my business need Facebook?  Is it really that important?” We are here to tell you that it is. As a consumer looking for new products or a business I will scour the internet. I will look at your website, read Google reviews and most importantly…

Like it or not, emojis have become part of the modern business vernacular. Let’s review how we got here. When the business world shifted from phone calls to emails, professionals had to start watching the tone of their communication more than ever before. We’ve all been guilty of reading an email in our head as…