5 reasons why you should use Video in your Content Marketing Plan

It’s no secret that the use of videos in Content Marketing is on the rise. Do you know that YouTube is now the second largest search engine on the web?  Sometimes including a video in your marketing plan is an afterthought, but its value is so much more than most business owners understand.

1. Higher Engagement
I have heard several times that visual content is the key to excellent engagement.  So when you are considering posting on social networks think about this: Your audience is 10 times more likely to engage, share, embed or comment on a post that includes video.

2.  Improves your SEO
When you properly optimize your videos you will no doubt improve your SEO.  As a matter of fact according to Comscore, adding video to your website can increase the chance of a front page Google result by 53 times!

3. Strengthen Customer Attention
Capturing your audience’s attention is key and when you have video to go with your content you are in a better position to retain more customer attention than any other medium.

4.  Higher Email Click-Throughs
You might think a great infographic or link will get your audience to click the link to your landing page right away but the use of video in emails has shown double click-through rates.

5.  Increased Conversions
Research has shown 71% of marketers have said video conversion rates are the highest among any other marketing content.  Video converts into more customers and as a small business owner, what more can you want?

The experts at Shaw Media Marketing offer Video Production.  Whether it’s a short 30 second commercial, testimonial or slideshow.  We can create video to suit your needs.  Contact us today!