5 reasons why you should use Video in your Content Marketing Plan

5 reasons why you should use video in your content marketing plan - ImageIt’s no secret that the use of videos in Content Marketing is on the rise. Do you know that YouTube is now the second largest search engine on the web?  Sometimes including a video in your marketing plan is an afterthought, but its value is so much more than most business owners understand.

1. Higher Engagement
I have heard several times that visual content is the key to excellent engagement.  So when you are considering posting on social networks think about this: Your audience is 10 times more likely to engage, share, embed or comment on a post that includes video.

2.  Improves your SEO
When you properly optimize your videos you will no doubt improve your SEO.  As a matter of fact according to Comscore, adding video to your website can increase the chance of a front page Google result by 53 times!

3. Strengthen Customer Attention
Capturing your audience’s attention is key and when you have video to go with your content you are in a better position to retain more customer attention than any other medium.

4.  Higher Email Click-Throughs
You might think a great infographic or link will get your audience to click the link to your landing page right away but the use of video in emails has shown double click-through rates.

5.  Increased Conversions
Research has shown 71% of marketers have said video conversion rates are the highest among any other marketing content.  Video converts into more customers and as a small business owner, what more can you want?

The experts at Shaw Media Marketing offer Video Production.  Whether it’s a short 30 second commercial, testimonial or slideshow.  We can create video to suit your needs.  Contact us today!