It’s no secret that the use of videos in Content Marketing is on the rise. Do you know that YouTube is now the second largest search engine on the web? Sometimes including a video in your marketing plan is an afterthought, but its value is so much more than most business owners understand.
I have heard several times that visual content is the key to excellent engagement. So when you are considering posting on social networks think about this: Your audience is 10 times more likely to engage, share, embed or comment on a post that includes video.
2. Improves your SEO
When you properly optimize your videos you will no doubt improve your SEO. As a matter of fact according to Comscore, adding video to your website can increase the chance of a front page Google result by 53 times!
3. Strengthen Customer Attention
Capturing your audience’s attention is key and when you have video to go with your content you are in a better position to retain more customer attention than any other medium.
4. Higher Email Click-Throughs
You might think a great infographic or link will get your audience to click the link to your landing page right away but the use of video in emails has shown double click-through rates.
5. Increased Conversions
Research has shown 71% of marketers have said video conversion rates are the highest among any other marketing content. Video converts into more customers and as a small business owner, what more can you want?
The experts at Shaw Media Marketing offer Video Production. Whether it’s a short 30 second commercial, testimonial or slideshow. We can create video to suit your needs. Contact us today!